Overview
The most bespoke build reviewed. Unlike the Elementor/WordPress sites, this is a custom-coded site — a clean asset structure and custom routes, not a WordPress theme — with genuine interactive tooling.
Design & UX
A high-end, editorial fitness brand with brand video, refined typography, a structured services architecture (1:1 PT, small-group classes, online coaching, a Home Edition eBook), before/after results galleries with privacy blurring, and testimonials.
Functionality
- A custom interactive TDEE calculator and a "find your coaching fit" quiz — bespoke tools, not plugins
- Deep third-party integrations: Trainerize (app + checkout), JotForm (class intake/deposits), TidyCal (consultation booking), plus MyFitnessPal/smartwatch connection messaging
- A structured multi-page site (About, PT, Classes, Online Coaching, Results, Learn, FAQ, Shop, Apply) with e-commerce (eBook, Afterpay messaging)
Tech stack
- Custom-coded front-end (non-WordPress)
- Trainerize
- JotForm
- TidyCal