Society of American Travel Writers

SATW

A professional membership association site (est. 1955) for 800+ travel writers, editors and publishers, with a public marketing site feeding into a members' portal.

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SATW — homepage screenshot

Overview

The largest, most infrastructure-heavy site reviewed — a membership organisation for 800+ travel writers, editors and publishers, with a public marketing site feeding into a members' portal.

Design & UX

A polished institutional design: a video hero, an animated stat band (established, chapters, members, awards), clearly split value propositions for Creators vs. Associates/Businesses, a sponsor wall, events/awards/blog, and testimonials.

Functionality

  • A membership funnel connecting the marketing site to a member portal (portal.satw.org) and a membership-management system (members.satw.org) — meaningful subdomain/DNS configuration and third-party platform integration
  • Lead-capture ("Request a New Member Packet") via a forms plugin, sponsor/advertising pages, an events calendar, and a blog

Tech stack

  • WordPress
  • Separate portal + membership subdomains
  • A forms plugin
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